What's Better for Enterprise - iPhone or Android apps

The popularity of mobile applications, or apps, has caused enterprises of all types to try their hand at the mobile market. Creating a mobile app that ties in with your enterprise can be a smart move, but it’s not without some risk. Not only that, but knowing which of the two most popular mobile app development platforms to develop for can be a tricky decision to make.

Developing a Mobile App — Pros & Cons

Before creating an app for your enterprise, it’s important to make sure it’s a good investment by weighing the benefits versus the drawbacks.

Pros:- Provides better customer service, allowing users to access your enterprise directly from their phone.- Shows your enterprise is modern- Provides your enterprise with more exposure by essentially advertising your company to anyone that browses the app store on their phone.

Cons:- Requires a significant investment that may offer your enterprise no additional revenue.- Highly competitive app market means your app may not be downloaded.- Very difficult to develop a mobile app that perfectly fits your enterprise.

The iPhone

Once you’ve determined that a mobile app is a right fit, you’ll have to choose which platform you want to release it on. The iPhone, due to its massive popularity, may seem like an obvious choice. For one, it has a huge install base that loves to download apps. Secondly, your app can be developed to work on any iPhone since they all have the same specifications. It does have its share of problems, however. For one, the iPhone app store is very competitive. The iPhone app store is significantly larger than the Android market, meaning you have less of a chance at competing. Secondly, while growth is high now for the iPhone, the market for Android-based phones is just beginning and growing at an exponential rate.

Android Phones

The main reason to choose to develop an app for the Android market is due to its growing user base. It has a huge install base of potential customers that continues to grow. Secondly, there is less competition in the Android market, giving your app a better chance to shine. Conversely, while the Android market share is widening, it is spread across hundreds of different phones. Making an app that works with all of them can therefore be tricky. Secondly, despite a large market share, the overall number of apps downloaded to Android phones is dwarfed by that of those downloaded to the iPhone. Even with no competition, your app still might not get downloaded.

Conclusion

If you are sure you want to develop a mobile app for your enterprise, you’re currently better off developing for the iPhone. It’s overall simpler to develop for, it has a large install base, and its users are known to download a lot of apps. If your iPhone app is a success, however, consider creating an Android app to match. It’s a growing market for mobile app development that shouldn’t be ignored.

Mobile App Development : Five Leading Factors to Keep in Mind

Mobile app industry is huge and that the reason many serial entrepreneurs are talking to a mobile app development company to get their app build. To maintain this client with ongoing work of new performance development for forthcoming versions, the mobile app development company or mobile developer must ensure that they offer the best services to this client. Of course, professional approach and competitive rates will help you to get the client, but to maintain the customers you must keep five major things in mind which are explained in this post.

1. Use the recent tools and technologies for mobile app development

The mobile application development is in enterprise for many years. Thus , there are many revolutionary changes in this enterprise. There are so many tools, technologies, libraries, etc. in the market and you must use in-trend platform for your customer. The mobile app development platforms plays a major role in developing a superior quality and scalable mobile application, so benefit your client with the modern trends.

2 . Guide your customer by giving him the benefit of your experience

If you are a mobile app development company or a developer, you must have developed many applications in Android and iOS. You must benefit your customer with your own industry knowledge and expertise. Guide him during different stages such as what features should be included in the first version. There can be many recommendations that would benefit your clients and as we all know a cheerful client would stay longer with you and would also provide you with some referral enterprise.

3 . Develop a light-weight app

We all know the memory and processor of a Smartphone is restricted. Despite the fact of memory expansion opportunities, today’s everyone is dealing with memory shortage. In case of not enough memory, the first candidates of getting deleted are the apps that are occupying highest space. Thus, make sure your developed app is light-weight.

4 . Develop an app with minimum load time

Today’s consumers are impatient. They wouldn’t prefer to see your app is loading the screen or feature. There are hundreds of other options for the same features according to them. Thus, if you develop a slow app, the users are more likely to stop using it.

5 . Deliver a bug free mobile app

Everyone knows the delivered app has to be of high-quality and bug free still I am stating this point because it is very necessary. You must use the best software testing service of an enterprise or your in-house QA testing experts to perform the app testing. Don’t rely on the developers to test the app as they may skip some functional and nonfunctional flaws which can create a bad user experience. A high quality app will delight your customer and your customer’s customers.

Summary

Mobile app development might be easy for you being the best mobile app development company or a professional, but to assure you provide the best mobile app development services you have to keep these 5 points in mind. It will not only delight your customer, but it will also assure to maintain him for a long time and benefit you with repeat and referral enterprise.

Ref-->https://medium.com/@swapnil.hokuapps/mobile-app-development-five-leading-factors-to-keep-in-mind-8dca4fad26ad

Staying on Top of Mobile Application Development

Today, paradigm shifts in shopping, driving, commuting, transactions, education, or even interactions with personal appliances, manifest that promise. The mantra ‘there’s an app for that’ is well and truly coming real and living up to itself every step of the way.

As much as that gives businesses good reasons for pursuing a mobile app, getting a successful mobile app is often unwieldy. To help businesses get through, apps developers SDI share some of the most fundamental ground rules of how to plan, design, and work out mobile app success:

1. Stand out: The need to stand out is pretty obviously the single most important deciding factor — and by a long shot. It’s not the teeming Apps Stores alone that need accounting for, but also that your mobile app mustn’t end up being seen as just another alternative business tool. If you’ve a mobile website for example, it must not eclipse the app’s functionality. Focus on creating distinct value for each.

2. Sync with users: Any mobile app is only as successful as its users make it to be. User experience is a great trigger and for that you need to know exactly how to bring about user stimulation. There are several means available to tap into user sensibility. Social media and geolocation for example are great when it comes to stimulating engagement and should be intelligently deployed.

3. Platform sensibility: Developing for Android is just not the same as developing for iOS, Blackberry or Windows 8, and this variance must be clearly understood. The kind of device range on Android is unparalleled and poses big challenges of screen size, hardware, and intuitiveness. Your developer has to have a decisive roadmap upfront dealing with specific mobile app development platforms aberration because clearly one size doesn’t fit all.

4. Testing and support: One crucial fact often ignored by businesses is that testing is not only integral to a successful launch but also for shortening the development cycle. Once a store detects a below par app, it straightaway translates into investing additional hours into diagnostics.

5. Marketing: Creating a good app is only half the job done; now think about making it visible and gaining some eyeballs. There are more than 750,000 mobile apps each on Apple and Android which makes it nearly mandatory that yours sticks out. Depending on the monetization model built into the app, define the most adequate marketing channels for promotion and buzz.

Ref==>https://medium.com/@swapnil.hokuapps/staying-on-top-of-mobile-application-development-df8e0e0899c0

Everything You Need to Know About Developing Mobile Apps

Mobile apps are not the fad anymore, but have turned into a necessity for us, which help us to get the day-to-day information with just one tap on our mobile phones. When you decide to finally opt for a mobile app for your business, then there are certain important facts which are needed to be considered before developing your mobile app.

I know it is a bit confusing and scary too, when you first decide to give a shot to a mobile app, since the chaos of mobile app development companies in the app development field makes it tougher and confusing for you to pick up the mobile app development process, but hold on, we understand that there are certain key points you need to consider before developing a mobile app, so we have brought some of the most important mobile app development facts to be considered…Let’s learn more

Multiple Mobile App Development Platforms At Once

It is really a good aspect that you have planned to take up a mobile app for your business and looking for the ways to extend your business with a mobile app, but in this race you don’t need to pick every mobile platform in the very first go and the reason is very valid, since it is more expensive on your part to pay the multiple mobile app development platforms cost and second you need to understand your users’ behavior and user’s traffic on the mobile app, accordingly you can improve the features and the functionalities in the mobile apps’ second version.

Don’t Play The Blind Game

Every industry has a different user base, and they have their own demands as well, many business owners, blindly follow the mobile app developer’s advice, and don’t pay attention to their business and its users’ requirements. You need to be highly attentive and must pay attention to what your users want, if your mobile app is failing to serve the purpose of user’s requirement, believe me, no matter how much you spent on a mobile app, or how good your mobile app is, but your users would never prefer to use it to serve their requirements.

Your App’s Look Matters

Your app works as an interaction bridge between you and your users, so it needs to serve the purpose and also at the same time, it should be aesthetically appealing, so your users can enjoy the mobile app, with the great user experience. You need to invest some time with your app developers and need to have a seamless user experience for your targeted user base.

Only Thinking about the cost

It is good that you think of the app development cost, which is quite obvious and practical from your business point of view, but you should not be highly rigid with app development cost, since many app developers are there, who are ready to offer a mobile app development at the low-cost, but their expertise and the technical exposure are very limited, which puts the future of your mobile app in danger, by failing to address any grave technical issue of the mobile app development, and as a consequence, you are left with one option to go to another experienced app developer to complete the app project. This would cost you more than you have planned for…so pick a mobile app development company which has the required expertise and the technical exposure to handling your app effortlessly.

Marketing Leads To Success

App marketing is one of the most prominent parts of the app success, and you cannot deny it at any cost. A mobile app is a dream project which is developed to boost your business revenue more in numbers, and it can only reach its targeted audience through the app marketing. Many app developers tend to think that app marketing can be initiated only once the app is developed, but they don’t know that a mobile app needs to be promoted from the very initial stage, which is called pre-launch app marketing, this can easily be done with app teasers, blogs, articles, which would be posted on various social media channels so the app would receive its deserving recognition by the time it gets launched.

Ref==>https://medium.com/@swapnil.hokuapps/what-you-need-to-know-before-developing-a-mobile-app-4627ed399259

Why Android is the Most Beneficial Mobile App Development Platform?

With more than 7,50,000 apps developed and many more coming in on this platform and a existing growth rate of 32% per month it wouldn’t be inappropriate to declare Android the most sought after mobile application development platform.

Android provides for a hassle-free experience for the users as well as developers. Android works on Linux, which is an open-source version of the UNIX operating system. Also, apps for Android can be developed on any platform: Linux, Mac OS-X or Windows.

The primary support that Android provides to its developers will help them design and build super revolutionary and advantageous apps but the fact remains that only an expert app building team can come up with well-performing apps. Becoming a Google product, Android can seamlessly be integrated with almost all Google attributes likes Gtalk, Gmail, Google Maps, Google Calendars, etc. Android also follows various methodologies for application development depending on their size and nature. This is why, Android is known as one of the most systematic techniques for application development.

Android which has made its presence felt in more than 190 nations has an open entry system. The developer can launch their apps conveniently at nominal costs. Also there are no hidden costs like the royalty costs or the license fees. With this, the developer can create and design apps as per the client’s requirements without needing to compromise upon the performance as there are little restrictions on this mobile-platform.

Android is available on majority of the smartphones like the Samsung, HTC, Motorola, to term a few. These phones cover a huge proportion of smartphone audience because of which many developers have been drawn towards Android for application development. Majority of the companies prefer Android over additional mobile app development platforms courtesy the various benefits that it provides for. In addition to this, the Android market has seen an astounding boost in the past few years owing to its transparent features, extensive effectiveness and features and several functionalities.

Android offers for almost all categories of apps: games, e-books, lifestyle apps, social networking apps and many other utility apps too. Not just this, Android works seamlessly on 2D and 3D graphics also has a huge picture library, Audio and video files and many technologies like CDMA, Bluetooth, GSM, WiFi to send and receive data.

Have an Effect of IoT on Mobile Application Development

Today’s business climate, that means offering a great mobile app. Integrating IoT can help you offer a next-level app that vaults your business forward.

The Internet of Things

Although only one percent of smart devices currently leverage IoT that number grows daily. You have probably used the IoTs and not realized it. A smart television, new refrigerators and the car service Uber all use the IoT. If you’ve flown on a plane recently, the plane probably used IoT.

The IoT uses tiny sensors that attach to just about anything. Most plane part manufacturers not outfit parts with these sensors. The part transmits data in real-time as the plane runs, providing the airline with telemetry information and part health data. If a part begins performing poorly – outside of acceptable parameters – the sensors transmits it to the ground crew. IoT simply refers to the growing group of Internet capable devices.

Mobile Apps Using IoT

Sure there’s an app for that nowadays, but how helpful is it? Utilizing the IoT in app provides a new level of data and service.

Before IoT, you could locate fixed position items like a taxi stand. With IoT, you can locate the closest car owned by the taxi or car service. That simple difference helped Uber to its quick success. Its app connects you with the nearest available vehicle. It lets you know its distance and your wait time for its arrival – all with the swipe of your finger.

It’s not magic. Your cell phone has IoT sensors inside it. Your phone knows when you move, your location down to the latitude and longitude, when you activate each app, what music you listen to, the videos you watch, and the sound of your voice, of you use a voice-activated app like Siri. The Uber driver’s cell has the same sensors. Through the magic of the Uber app, you data joins, providing you with instant car service and drivers across the country with fares.

Designing for Mobile with IoT

The reward for designing an IoT enabled mobile app is consumer attention. In the US, the average consumer spends about five hours a day using a mobile device. You’ll need to know a few things before jumping into mobile app development platforms using IoT. Mobile app development differs from traditional application development.

While computer applications can balloon in size, consumers expect mobile apps to remain small, requiring only a few megabytes of space.

Designing for mobile devices requires thinking small in screen size, too, but big when it comes to text and buttons.

Security and privacy take priority. Integrating IoT with a mobile app requires data encryption and user identity protections.

Design for the ability to leverage multiple mobile connectivity options, including Bluetooth, cellular, NFC and Wi-Fi.

While you’re busy giving consumers a quick-loading app providing instant data, you’ll benefit, too. Mobile apps offer much more than utility.

Apps increase customer engagement by making your business constantly accessible.

An app functions as an advertisement parked on their phone. It reminds them of your business every time they glance at their screen.

Apps decrease costs on both sides. They reduce the need for SMS messages and newsletters/direct mail campaigns. They also reduce phone contact needs.

The Internet of Things can provide your business with an app that provides better sales and service, ala Uber. Integrating IoT into mobile app development requires extra work in the area of privacy and security, but its benefits to accessibility and customer engagement outweigh the effort.

Trends That Define The Future Of Mobile Application Development

If you are looking forward to outsource your clients’ projects to a mobile app outsourcing company, you are headed to make huge profits by minimizing your overhead expenses and also maximizing your profits. Here are the trends that will define the future of mobile application development.

Wearable gadgets

Year on year, the volume of wearable devices manufactured is surging up by about 30 percent. There is also a sharp transition noted from just basic to smart wearables. App developers are highly excited about this development since wearable devices like healthcare sensors, smart watches, smart jewelry, display devices and many others have to communicate with mobile applications to deliver the information in innovative ways. Hence there is a huge requirement in the fields of sports, fitness, healthcare, hobbies and fashion for mobile apps. These gadgets will ultimately decide the future course the mobile app development sector must take.

Internet and smart objects connected with mobiles

Experts say by 2020, there will be over 26 billion connected devices including thousands of small objects like toys, LED bulbs, domestic appliances, medical devices, sports gadgets and power sockets. These things will have to communicate through their Apps with the smart phones and tablets serving as remote controls and to facilitate the display and analysis of information, interfacing with the social networks and monitoring the devices. Hoes are being automated now through voice command. Such developments point out the immense need in front of the mobile apps development world.

Mobile commerce

Purchases through mobiles are on the sharp rise. Over the next four to five years, this segment is expected to reach a phenomenal growth. The Apple Pay and Google Wallet are increasing in popularity. They too facilitate purchasing through mobile phones rather than credit or debit cards. This segment will require mobile app developers to create mobile apps to process the transactions thereby ruling out the need for debit cards or cash. Therefore mobile commerce segment is yet another huge segment for the mobile apps to target.

Motion sensing and location sensing

These days, most mobile phones come with location sensing capabilities. These phones deploy multiple positioning methods to give different granularities of the location information. Motion sensing apps have come to serve several functions in the areas of mobile games, anti-theft measures, power-saving and others. Experts say in the long run, the concept of smart lighting is also expected to boom up. Sensing of the precise indoor location is very useful in Geotagging, games, vehicle navigation and fitness apps. These developments will help achieve personalization of services and information to a great extent. Therefore the immense potentials for growth in front of the mobile app development platforms sector has motivated a large number of technology companies to jump into this arena and take advantage of the exploding business opportunity.

Mobile App Development - Brings Notability for Your Enterprises

Nowadays, the market of mobile app development is growing very rapidly because their demand is very high in mobile applications. iPhone app development is one of the rapidly growing sectors for which mobile programmers are needed. That means every smart phone user who wants unique and amazing applications or wants to customize their existing apps then they need them. To create an app is not a childs play, but they are fully-loaded with every smart phone sdk and the process of developing. Many new technologies are coming, and they are keeping themselves update to walk with the advanced age, and contributing in the market.

Mobile applications help you in your enterprise by providing complete mobile solutions that provides businessmen to create apps according to their needs and requirements as per the enterprise. Through such, you will be able to communicate or make conversation from any place and time. Thus, by using these services, you can connect your enterprise with your smart phone. You can expand your enterprise worldwide by adopting these amazing services. You can select the best service from the below mention platforms according to your requirements and your mobile device.

iPhone app

iPad application

Android apps

Blackberry Solutions

Windows mobile applications

Symbian OS app

BREW

They are highly skilled and experienced in following areas where they prove best for your enterprise:

Business applications

MC development (MC stands for Mobile Commerce)

WAP mobile applications

Website development

Marketing

Social Networking or social media

WAP Mobile apps service provider companies are providing these services for the following mobile as well as tablet PC devices.

iPhone

iPad

Android

Android Tablet

Blackberry

Windows mobile

Symbian

J2ME

Thus, these are the devices for which the demand for developers and programmers is high.

These days, mobile sector is a very booming sector. Lots of inventions and changes make this mobile app development platforms very popular. Ultimately, these services are the best resources for not only businessmen but also all the persons who want to stay connected with their clients at any time. It’s a great opportunity for the smart phone users to get offshore mobile app development services.

Source By==>https://madpplatforms.wordpress.com/2018/09/27/mobile-app-development-brings-notability-for-your-enterprises/

Right Platform For Mobile Application Development

While each mobile app development platform has its own merits based on your target audience, many mobile app developers will want to target not simply one, but potentially several platforms. The fact of the matter is that iOS, with close to 54%, and Android, with close to 30%, currently account for around 84% of the mobile marketplace share.

As a developer, I wouldn’t wish to eliminate either of those audiences (and potential revenue streams). It’s in this environment that I believe the Mac platform carries a substantial advantage with the ability to handle both bases (iOS and Android) from a single workstation. Add in the ability to run other operating systems in a virtual environment like Parallels or VMware, and you can have all of the OS environments you should run any development application all on a single hardware platform (legally and without breaking any license agreements).

For me the versatility and ability to set up multiple VMs for a number of operating systems is a big advantage. It’s the key reason I have transitioned to a MacBook Pro, even though I’m still greatly required on Enterprise application development and not exclusively mobile app development.

However that doesn’t indicate it’s the ‘Best’ platform or even specifically the ‘Right’ platform. The best mobile app development platforms is the platform that you will be comfortable with, that allows you to focus on the development of your suggestions into applications that can be brought to market in the quickest, most efficient manner possible. Determine your target audience, evaluate your willingness or desire to adjust and customize your hardware, OS, and development environment, and make any appropriate concessions for requirements, then let that determine which is going to work best for you in your own personal situation.

What’s the right platform for mobile app development? The one that is most effective for you, permitting you to work most efficiently and helping you to target your attention in which belongs — on developing standout mobile apps!

Originally Publish Here-->https://madpplatforms.wordpress.com/2018/09/26/right-platform-for-mobile-application-development/

Develop Custom Mobile Apps to Empower Enterprise Employees

Digitizing a business with technology is more than just transformation with off-the-shelf software. To push all departments to work at capacity and in tandem, businesses need to develop and deploy custom mobile apps. Enterprise mobility solutions can be developed with custom mobile app development platforms. These solutions offer customers with unparalleled user experience, a normalized and unified user interface, and adapt to change rapidly.

The top reasons why businesses invest in custom mobile apps are:

1. Improved return-on-investment
2. Increased productivity
3. Empower field service employees
4. Big data collation and analysis
5. Consistent UX

These five points give power to customers, CXOs and most importantly, employees.

Optimized Support for Employees

Typically, developing custom mobile apps with an intuitive experience is important to employee productivity. Whether the employee is desk-bound, heading into a meeting or out in the field, the employee is bound by time and an intuitive experience helps them save time. Their success depends on their completion of tasks within deadlines.

Moreover, employees can create tasks, prioritize them and get notified of meetings/deadlines which helps them manage time efficiently. This is why businesses should partner with battle-tested custom mobile applications development platforms.

This mobile apps development platform has automated the process to reduce the time-to-market and costs by up to 70% (compared to traditional mobile app development). The automa

ted process creates a logic-driven front-end and the enterprise administration back-end is customized to suit a business’s unique hierarchy.

This allows employees access the right information at the right time, from any smart-device.

Customization and Scalability

Unlike traditional mobile app development, rapid custom mobile applications development creates apps using reusable elements to save time and costs. These automated elements are highly customization to suit any business or any part of a business.

This ability to customize sets custom mobile apps apart from traditional and off-the-shelf solutions. This is because employees use software that is customized to suit a unique workflow. With streamlined processes and employee empowerment, custom mobile apps offer sustained ROI, which businesses find attractive.

As businesses grow, many expand operations and even diversify. In such cases, enterprises need to expand the functionality of the mobile apps. Custom mobile apps have the ability to scale to new levels. The rapid custom mobile applications development platform can integrate additional solutions and scale current apps in days. On the contrary, other processes require the development of new apps or to rework older apps, which is time-intensive.

Employee Satisfaction

It is common knowledge that employees are the most important assets for any enterprise. Custom mobile apps allow employees to do their jobs easily by maximizing satisfaction and minimizing challenges.

Moreover, managers have access to business intelligence where employee productivity can be gauged in real-time. If an employee is lacking anywhere, he/she can be provided with appropriate training. By integrating an advancedHuman Resource Management System, functions such as grievance addressing, employee onboarding, resource sharing (content, manuals, updates and such) and notifications will help employees be informed at all times via mobile or desktop.

Custom Mobile Apps Common Use Cases:

• Secure Enterprise Messaging App
• Business Intelligence (Dashboards and analytics)
• Asset Management
• Secure Payment Apps Integration
• Automated Invoice Creation and Sharing
• Content Management System (CMS)
• Customer Relationship Management (CRM)
• Task Management and Scheduling
• Employee Management
• Enterprise Resource Planning (ERP)
• Project Management
• Digital Marketing (Loyalty programs and rewards)
• Human Resource Management (HRM)

Your Digital Transformation Partner

With an automated custom mobile applications development platform, get delivered custom mobile apps that AUTOMATICALLY work on iOS, Android and the Web. These custom mobile apps development are reliable, affordable, scalable and secure.

Key features:

• Custom mobile apps for custom workflows — built 10x faster than traditional app development

90% automation includes reusable modules, components, designs and connectors + 10% is business-layer customization for tailor-made solutions = 100% custom enterprise mobile apps

• Automation = reliability
• Automation = affordable pricing

Planning To Develop A Custom Mobile App? Follow These Tips!

Creating a smart and user-friendly smartphone application calls for considerable professional expertise and complete familiarity with the latest mobile app development platforms and frameworks. Every year, many apparently ‘fool-proof’ applications are launched, which do not manage to make any major headway among targeted clients. If you wish to develop a successful application, the following pointers would help you:

1. Determine the purpose of the app — To be practically useful for customers, mobile apps need to actually serve one precise purpose/solve a specific problem of end-users. The purpose can range from real-time updates on stock market data, to simple gaming for kids. Find out what would be the exact genre of the app you are planning to create. That would keep the process focused, and help you identify your target buyers easily too.

2. Start of with a concept — At any professional mobile application development company, experts typically get together to deliberate on alternative ideas that can be implemented, to create the app. Once you are sure about its purpose, you have the option of choosing from alternative interesting concepts via which the application can serve the same. Make sure that the selected idea is technically viable.

3. Avoid ‘me-too’ apps — It’s all very well to get into an intriguing process of Android or iphone app development in USA — but will your application have significant uniqueness value? That is a question you need to resolve, before proceeding to the designing stage of the app. Find out whether there are already any similar apps in the market, along with their popularity counts. If there is already an app similar to yours doing well among users, it would be tough for your application to make a mark.

4. Choose the design type — This would probably depend on the nature of the app, along with the proficiency of the mobile app developers at your organization. If the executives are experienced enough with sophisticated smartphone app development framework and tools, you can opt for a Native design for the application. Alternatively, in case you are looking for quickly releasing a no-frills app, the Web design scheme is likely to be more suitable.

5. Choose the targeted platforms — As far as mobile apps are concerned, one size definitely does not fit all. That’s precisely why professionals from any leading iphone application development company in USA would stick to creating advanced apps for iphones only. Of course, if you have the requisite skill-set at your disposal, you can go for designing Android and/or Blackberry apps as well. Remember, apps for each different mobile application platform have to be separately customized.

6. Make your app user-friendly — Smartness in the choice of app development graphics and functional features goes a long way in determining whether it would be able to survive and prosper in the fiercely competitive mobile markets. Chalk up the app user interface (UI) and layout in a manner that, users would never have any problems in using it. Using elegant yet simple mobile application designs is particularly important when you are making apps for kids. The dashboard of smartphone apps should never give a cluttered feel.

7. Examine the prototype — With the basic functionalities and design features, create a wireframe of the application, and build a model prototype — which can be promoted to potential users. Highlight the advantages that the app is going to provide in the prototype itself. You can easily do this via your company’s social media channels. At this point, you will also need to acquire the necessary development and marketing licenses for the app.

8. Pricing — Unless you are developing a free app (which can, of course, be done to promote your business), a proper pricing and revenue plan needs to be in place. Monitor the app development cost at every stage, so that you do not need to set its final price too high, to earn decent profit margins. You can conduct market surveys too, asking people about the maximum amount they are likely to pay for the application you are developing. Competitor analysis would also come in handy.

9. Implement an analytics tool — You need to be aware of how your app is doing in the market, and presence of an accurate and reliable analytics tool is an absolute must for that. The tool should give you real-time figures on the number of people who are downloading and installing your app, as well as the total revenue figures it is managing to generate. Scopes for improvement (if any) can also be identified at this stage.

10. Do beta-testing before release — If your app slows down the handsets of users, or has bugs in it — not only would the final sale figures remain low, but your mobile application development company would also be viewed in an unfavorable light. Create a core group of Blackberry or iphone app developers, who would actually use the app on their phones for a pre-specified period of time (at least a couple of weeks). If no issues are detected, you can go ahead with the full app launch.

11. Promote and distribute your app well — The custom mobile apps you create need to have adequate visibility on the online space, for buyers to be aware of them and actually purchase them. Start publicizing your applications on your social media pages and business website, from a few days before its release. Distribute the app through the leading web app stores. You need to ensure that the entire purchasing process can be completed in a few clicks.

After releasing the app, constantly monitor its performance metrics, and decide upon the upgrades/improvements required accordingly. Actively seek feedback from actual users, regarding the performance and the visual features of the application. Creating a mobile app can be a whole lot of fun — and following these tips would ensure its success too!