Benefits of Custom Mobile app Development for your Enterprise

Creating an online site is fifty percent the focus on the internet , making apps is the other half. The apps make the site extensible and develop its functionality. It means the website can now do more things than it could before.

Regulate Scalability To Suit Your Enterprise

This is important since you need to adjust your enterprise to the developing customer base. By keeping your website concealed, you will not develop your enterprise in its entirety but will merely achieve partial development. This means, there will remain certain things of the enterprise that has not come to lighting and so you will not achieve full profit though you are improving your turnover.

Look After Your own Apps

If the third party mobile app developers of a sudden decides to stop the app, you are feeling left out on a limb. You have to find an alternate solution. By developing your own mobile apps, you gain control over how the site reacts. This helps you to control the responses that happen to be the main aspect of interaction with the customer base. The customer develops a point of view of your website by the responses you make and if you trust a third-party, then the responses will not be adequate and the customer will take his enterprise somewhere else.

Maintain Customized Contact

Once you develop your own custom mobile apps, you can keep up the personalized contact with your customers. This means you are able to make offers and give special discounts as per your consideration. If you want you can give discounts to people who buy from you for $200 and if you see this is working you might want to create additional improvements.

Simple To Maintain The Project Cycle

Since you develop the mobile apps to suit the present condition, you are able to maintain strict control over the deadlines and project progress. Since all the mobile apps are your personal, you can set the limits and the guidelines so they are always functioning in the best way.

Your Own App Will Help You Utilize The Mobile Market

The growing mobile base users numbers is reflective of the enlarging customer base. now days many of top mobile app development companiesimprove customer view ratio By designing the mobile app to be compliant to the mobile section, you can tap into the market easily. If you use a third-party app, you cannot tweak it to react in the way you like. You may need specific controls to keep the interest of the customer highlighted your product.

Maintain Your Products Competitive

By obtaining an idea of the market, you will get to know what is lacking and where you have to concentrate to beat the competition. You can add these features to ensure that your product is always a lot sought after.

Make the mobile apps that help you in your enterprise by studying the market. The best way ahead is to make apps as versatile as possible and then tweak them as you go along.

Mobile App Development to Help Retailers with the Holiday Season Rush

Custom mobile application development services are quickly becoming the go-to choice for businesses to help increase sales during festive seasons.

Festive seasons in most countries see online e-commerce businesses and retailers see huge traffic through their apps and on their websites. Moreover, retailer businesses offer festive discounts and promotional offers which increase digital footfall and keep everyone in the business on their toes. In such times, businesses need to perform at capacity and streamline every aspect of the business to deliver products smoothly. The best solution is to invest in custom mobile application development services to create value-driving business apps.

Custom mobile app development has become key to connecting retail and e-commerce businesses with their customers. Customers can immediately check products that they want to compare and buy, know all the information and ratings of specific products, make purchases directly via the app or to save them in the wish list.

From a business perspective, managers and the top brass have to keep a keen eye on changing consumer demands with real-time analytics and make a decision on the best marketing strategies to enhance sales.

Here are some tips for businesses to develop custom mobile apps that can stand the pressure of holiday seasons:

App Design and User Interface

The app needs to be simple yet informative. With a simple user interface (UI), decision making becomes easy for the customer. Also, icons can be redesigned to suit a particular festive season. For example, for Christmas, offers can show a pair of bells. The app icon on the mobile phone can also be customized. Whereas, the main page of the app can showcase slides of the Christmas best offers. Custom mobile application development services ensure that the app is customized to specific business requirements.

Marketing Campaigns

Giveaways have the power of increasing traffic and sales. Festival inspired campaigns can include different offers for new customers and existing ones. Other effective campaigns may include freebies, discounts, extended discounts (example: buy one get one), and cross-channel offers (example: buy a television and get a discount on home theatre from the same brand).

Moreover, every department can design their own unique offers to attract customers. This is why custom mobile application development services fare better than off-the-shelf apps.

Notifications

A lot of customers are not everyday visitors to these retail/e-commerce apps. Also, they might have saved some items on the wish list, waiting for better offers. To inform them about offers and such, businesses can send push notifications, SMS and emails, detailing the campaign offering through individual and personalized communications.

According to a number of research articles, the average number of visitors from notifications is 70% plus. Whereas sales showcase a number of over 30% with custom mobile app development. Custom mobile application development services can automate these processes to save employee time.

Data Analytics

Keeping the most important feature at the end, real-time data collation and customizable analytics are pertinent drivers in understanding the constantly changing demands of the wily customer. The main reason is to keep an eye on the heavy traffic that retail/e-commerce apps and websites are bombarded with in festive seasons.

This helps decision makers to stay on top of the demands and calculate the return on strategies and make changes accordingly. Data-driven decisions also garner customer loyalty. Custom mobile application development services integrate customized dashboards (which features a granular reporting engine) automatically.

Summing Up

Keep these points in mind when investing in custom mobile application development services. With a simple UI, attractive marketing campaigns, real-time notifications and data-driven decision making, custom mobile app development can attract customers and gather customer loyalty like never before.

Create business-value driving custom mobile apps to increase sales and offer best customer experiences during and after festive seasons.

7 Mistakes Every Mobile App Developer Should Avoid

The success of a mobile app depends on how its development and marketing takes place. Any developer who is good at programming and has technical abilities can start making mobile applications after gaining adequate knowledge of the application development. However, they need to consider the pitfalls involved in mobile app development. Otherwise, they may have to pay high prices for their mistakes with their app eventually failing on the app stores. Let us look at the seven mistakes, which every mobile app developer should avoid in achieving success.

Including too many features

Developers might think that developing a mobile application with extensive features would be an instant hit. However, it is not the right approach to include too many features at the first launch; a user finds the app difficult to comprehend and may not be able to know what is useful for them and what not is, thus losing interest. A mobile application should be simple, user-friendly and most importantly purposeful. End users look for apps that are easily understandable and simple to use. An application loses its purpose if it has too many features stuffed into it.

Therefore, it is first important to understand the purpose the application will serve and then include only those features that are important and purposeful for end users, to avoid complications. A developer can later add more features in the future releases.

Developing on multiple platforms in the first go

Developers should not build applications for multiple mobile platforms, all at once. It is important to first focus on one mobile platform and then move to the others. In case of any future changes, the developers will have to implement them on all the platforms, resulting in more time and high costs.

Thus, it is important to formulate a well-thought strategy for the launch, on one platform first and then releasing it on the other platforms.

Focusing everywhere other than on the user experience

A developer should create mobile applications by keeping users at the center. It is very important to focus on user experience aspect, as the end-users should find the app simple, easy to use and attractive. The UI of an app should be intuitive and easy to learn. An application will not be successful if it does not impress users and give them an enriching experience.

Not keeping room for flexibility

A mobile application developer should always develop an app, which is flexible enough to include upgrades. Upgrading is a continuous process; an app should work in newer upgraded versions as well. It is important for a developer to ensure that the application works efficiently and flawlessly even after upgrading mobile operating system several times.

Developing mobile apps that are not flexible will result in their failure, as they will become unusable after a certain period.

Improper monetization planning

Planning about monetizing your application is a difficult task. Many developers fail to plan on the monetization aspect thinking they will earn easily through ads or users will pay for their apps. Developers can have two versions of an app, a free version and premium version consisting of additional features or even keep in-app purchases option. Placing ads on regularly visited apps can also help earn revenues. A combination of different options is also helpful.

Whatever option developers choose, it should cater to their requirements. They should plan this aspect in the early stage to avoid future losses.

Not understanding the importance of marketing

Uploading a mobile application at the store does not guarantee success. Its marketing is equally important, as the audience should come to know about its launch. Developers should not wait to market the app after its launch in the store. Visibility is important from the very beginning, for which they should market their application well in advance.

Without a well-planned marketing strategy, a mobile app will get completely lost in this competitive market, resulting in its failure.

Not using analytics services

Developers will not be able to measure the success of the mobile application without tracking tools and analytics. They can use any analytics services that best fits their requirements and use the retrieved data for improvement in the upcoming releases. By using analytics tools, an app developer can come to know about guests viewing, number of active users & downloads, purchasing habits of users and much more.

Therefore, it is important to have analytics from the very start.

Avoiding mistakes will much likely help mobile application developers to succeed in app stores; keeping the users engaged will improve the ROI. No doubt, the idea of the application may be innovative, but the execution of the idea is equally important. Channelizing efforts in the right direction will help the mobile app developers to build applications that users love and achieve desired results.

https://www.hokuapps.com/custom-apps/custom-mobile-application-development/

Develop Custom Mobile Apps to Empower Enterprise Employees

Digitizing a business with technology is more than just transformation with off-the-shelf software. To push all departments to work at capacity and in tandem, businesses need to develop and deploy custom mobile apps. Enterprise mobility solutions can be developed with custom mobile app development platforms. These solutions offer customers with unparalleled user experience, a normalized and unified user interface, and adapt to change rapidly.

The top reasons why businesses invest in custom mobile apps are:

1. Improved return-on-investment
2. Increased productivity
3. Empower field service employees
4. Big data collation and analysis
5. Consistent UX

These five points give power to customers, CXOs and most importantly, employees.

Optimized Support for Employees

Typically, developing custom mobile apps with an intuitive experience is important to employee productivity. Whether the employee is desk-bound, heading into a meeting or out in the field, the employee is bound by time and an intuitive experience helps them save time. Their success depends on their completion of tasks within deadlines.

Moreover, employees can create tasks, prioritize them and get notified of meetings/deadlines which helps them manage time efficiently. This is why businesses should partner with battle-tested custom mobile applications development platforms.

This mobile apps development platform has automated the process to reduce the time-to-market and costs by up to 70% (compared to traditional mobile app development). The automa

ted process creates a logic-driven front-end and the enterprise administration back-end is customized to suit a business’s unique hierarchy.

This allows employees access the right information at the right time, from any smart-device.

Customization and Scalability

Unlike traditional mobile app development, rapid custom mobile applications development creates apps using reusable elements to save time and costs. These automated elements are highly customization to suit any business or any part of a business.

This ability to customize sets custom mobile apps apart from traditional and off-the-shelf solutions. This is because employees use software that is customized to suit a unique workflow. With streamlined processes and employee empowerment, custom mobile apps offer sustained ROI, which businesses find attractive.

As businesses grow, many expand operations and even diversify. In such cases, enterprises need to expand the functionality of the mobile apps. Custom mobile apps have the ability to scale to new levels. The rapid custom mobile applications development platform can integrate additional solutions and scale current apps in days. On the contrary, other processes require the development of new apps or to rework older apps, which is time-intensive.

Employee Satisfaction

It is common knowledge that employees are the most important assets for any enterprise. Custom mobile apps allow employees to do their jobs easily by maximizing satisfaction and minimizing challenges.

Moreover, managers have access to business intelligence where employee productivity can be gauged in real-time. If an employee is lacking anywhere, he/she can be provided with appropriate training. By integrating an advancedHuman Resource Management System, functions such as grievance addressing, employee onboarding, resource sharing (content, manuals, updates and such) and notifications will help employees be informed at all times via mobile or desktop.

Custom Mobile Apps Common Use Cases:

• Secure Enterprise Messaging App
• Business Intelligence (Dashboards and analytics)
• Asset Management
• Secure Payment Apps Integration
• Automated Invoice Creation and Sharing
• Content Management System (CMS)
• Customer Relationship Management (CRM)
• Task Management and Scheduling
• Employee Management
• Enterprise Resource Planning (ERP)
• Project Management
• Digital Marketing (Loyalty programs and rewards)
• Human Resource Management (HRM)

Your Digital Transformation Partner

With an automated custom mobile applications development platform, get delivered custom mobile apps that AUTOMATICALLY work on iOS, Android and the Web. These custom mobile apps development are reliable, affordable, scalable and secure.

Key features:

• Custom mobile apps for custom workflows — built 10x faster than traditional app development

90% automation includes reusable modules, components, designs and connectors + 10% is business-layer customization for tailor-made solutions = 100% custom enterprise mobile apps

• Automation = reliability
• Automation = affordable pricing

Mobile App Development Trends to Look Out For

In the recent years, the mobile app industry has seen some breakneck innovations and is undergoing a radical makeover. Advanced technologies such as Beacon technology to attract attention to a specific location, Internet of things (IOT) to collect and exchange data, Big Data, Cloud computing has been in the news.

In today’s life mobile apps playing an important role in simplifying the daily tasks. We have mobile applications for all the things today. It is proven that most of the mobile users spend their time on apps surfing.

Here are some mobile app development trends to look out for innovative mobile apps to survive in the competitive market.

• High-level mobile app security

Basic security measures are the prime focus. No one likes when user personal or financial information becomes available to the hacker. Hence, Apple IOS and Google Android consider security as an important factor. So, developers have to endeavor that their apps run successfully with meeting all security protocols.

• Location-based apps with Beacon technology

Apple’s beacon technology has set a buzz in the app industry. Beacon technology makes apps attract attention to a specific location. If you are an iOS user try this out, this will provide a set of services and suggestions based on your geographic location. It is all about providing the right information to the user’s right.

• Wearable Apps

Now everyone’s attention moved to wearable technology. It takes app industry to the next level. Developers have to start building wearable apps. This technology explored from health care, fitness to fashion, textile and more. Smart wears, Apple watch, Google glass, Samsung gear is the great example of wearable technology.

• Internet of Things (IOT)

Various enterprises have also started to integrate IOT. It will help the mobile app development of apps with the advanced feature, new standards, and their own security and privacy concerns. Such as smart cars will be able to connect systems like a traffic signal. The signal’s sensor, in turn, will give traffic directions, current weather conditions, send accident alerts and provide alternate route options to the driver.

• Enterprise Mobile Apps

Both in the app store and play store, among a total number of apps enterprise apps have gained more traction. Enterprise mobile apps are certainly much costlier than consumer mobile apps. Enterprise level apps are provided with utmost security features, such as username/ password, encryption/decryption and MDM software to protect the confidential data from leakage. Research shows that enterprises that provide solutions are going to gain employee satisfaction and friendly work-face.

• Quality content and marketing plan

Unfortunately, Developers are mainly focusing on the technical thing and ignore content. Developers have to focus on content also.

• User experience

A million of apps are present in the app store and play store. You may find many apps which are similar to your app; you have to face the competition and struggle to stand out. To make your app successful app has to fulfil customer satisfaction. User experience and response is important to understand app performance. The developer can study user behaviour using analytic.

Custom Mobile App Development - A Fertile Ground for Entrepreneurs

The latest global survey of freelancers by an online staffing firm oDesk and a Gen Y consulting firm, Millennial Branding revealed around 72 percent having regular jobs want to quit their jobs and work entirely for themselves. Around 61 percent affirmed that they will quit their jobs within two years. According to the survey, the top reason for this is the prospect of flexibility and freedom as 89 percent prefer to work by choosing their own workplace and timings rather than adjusting with a strict corporate job.

The job of developing custom mobile apps can surely provide the freedom and flexibility these professionals are looking for. Being highly portable, Smartphones provide the opportunity for best mobile app developers to work with real-time data anywhere with the help of tools including Google Drive and Dropbox. Mobile App Stores (for instance, Apple’s App Store, Google’s Play Store) allow application developers to publish their applications at anytime from anywhere and gain a share of the revenue obtained from the sales with ease.

However, it is challenging to develop efficient custom mobile apps for various businesses and publish them on App Stores utilizing emerging technologies and following the guidelines of different Smartphone companies. For example, Apple introduced the new iOS 7 which can provide fresh mobile experience and greater user-friendliness. But, the custom mobile apps which are designed for iOS 6 won’t work well on iOS 7. You need to develop new apps that are compatible with this platform. Apple has published revised Developer License Agreement for App Developers. Its App Store will reject those apps that violate this agreement. In spite of the challenges involved in custom mobile application development for Apple iOS 7, entrepreneurs like the young teens mentioned at the outset will have no hesitation in surging ahead with their innovations.

A recent Nielsen report highlights the fact that the majority of the 120 million Smartphone users in the United States use a shopping or retail app at least once in a month. Businesses looking to tap into new revenue streams will be keen on having their own custom mobile app, given that today’s consumers virtually live in tablets and Smartphones. This speaks volumes of the prospects of entrepreneurs engaged in customized mobile app development.

Planning To Develop A Custom Mobile App? Follow These Tips!

Creating a smart and user-friendly smartphone application calls for considerable professional expertise and complete familiarity with the latest mobile app development platforms and frameworks. Every year, many apparently ‘fool-proof’ applications are launched, which do not manage to make any major headway among targeted clients. If you wish to develop a successful application, the following pointers would help you:

1. Determine the purpose of the app — To be practically useful for customers, mobile apps need to actually serve one precise purpose/solve a specific problem of end-users. The purpose can range from real-time updates on stock market data, to simple gaming for kids. Find out what would be the exact genre of the app you are planning to create. That would keep the process focused, and help you identify your target buyers easily too.

2. Start of with a concept — At any professional mobile application development company, experts typically get together to deliberate on alternative ideas that can be implemented, to create the app. Once you are sure about its purpose, you have the option of choosing from alternative interesting concepts via which the application can serve the same. Make sure that the selected idea is technically viable.

3. Avoid ‘me-too’ apps — It’s all very well to get into an intriguing process of Android or iphone app development in USA — but will your application have significant uniqueness value? That is a question you need to resolve, before proceeding to the designing stage of the app. Find out whether there are already any similar apps in the market, along with their popularity counts. If there is already an app similar to yours doing well among users, it would be tough for your application to make a mark.

4. Choose the design type — This would probably depend on the nature of the app, along with the proficiency of the mobile app developers at your organization. If the executives are experienced enough with sophisticated smartphone app development framework and tools, you can opt for a Native design for the application. Alternatively, in case you are looking for quickly releasing a no-frills app, the Web design scheme is likely to be more suitable.

5. Choose the targeted platforms — As far as mobile apps are concerned, one size definitely does not fit all. That’s precisely why professionals from any leading iphone application development company in USA would stick to creating advanced apps for iphones only. Of course, if you have the requisite skill-set at your disposal, you can go for designing Android and/or Blackberry apps as well. Remember, apps for each different mobile application platform have to be separately customized.

6. Make your app user-friendly — Smartness in the choice of app development graphics and functional features goes a long way in determining whether it would be able to survive and prosper in the fiercely competitive mobile markets. Chalk up the app user interface (UI) and layout in a manner that, users would never have any problems in using it. Using elegant yet simple mobile application designs is particularly important when you are making apps for kids. The dashboard of smartphone apps should never give a cluttered feel.

7. Examine the prototype — With the basic functionalities and design features, create a wireframe of the application, and build a model prototype — which can be promoted to potential users. Highlight the advantages that the app is going to provide in the prototype itself. You can easily do this via your company’s social media channels. At this point, you will also need to acquire the necessary development and marketing licenses for the app.

8. Pricing — Unless you are developing a free app (which can, of course, be done to promote your business), a proper pricing and revenue plan needs to be in place. Monitor the app development cost at every stage, so that you do not need to set its final price too high, to earn decent profit margins. You can conduct market surveys too, asking people about the maximum amount they are likely to pay for the application you are developing. Competitor analysis would also come in handy.

9. Implement an analytics tool — You need to be aware of how your app is doing in the market, and presence of an accurate and reliable analytics tool is an absolute must for that. The tool should give you real-time figures on the number of people who are downloading and installing your app, as well as the total revenue figures it is managing to generate. Scopes for improvement (if any) can also be identified at this stage.

10. Do beta-testing before release — If your app slows down the handsets of users, or has bugs in it — not only would the final sale figures remain low, but your mobile application development company would also be viewed in an unfavorable light. Create a core group of Blackberry or iphone app developers, who would actually use the app on their phones for a pre-specified period of time (at least a couple of weeks). If no issues are detected, you can go ahead with the full app launch.

11. Promote and distribute your app well — The custom mobile apps you create need to have adequate visibility on the online space, for buyers to be aware of them and actually purchase them. Start publicizing your applications on your social media pages and business website, from a few days before its release. Distribute the app through the leading web app stores. You need to ensure that the entire purchasing process can be completed in a few clicks.

After releasing the app, constantly monitor its performance metrics, and decide upon the upgrades/improvements required accordingly. Actively seek feedback from actual users, regarding the performance and the visual features of the application. Creating a mobile app can be a whole lot of fun — and following these tips would ensure its success too!

Attain Immediate Success If You Effectively Hire a Mobile App Developer

The implementation of custom applications is a sign that there is a burgeoning industry of the production of apps and web solutions. Many people now seek refuge to the internet when they want to get immediate access to information, products, and services and among other things. In this technology savvy generation, it is no wonder that many companies are getting returns of their investments and this also made way for other firms to invest in the creation and development of applications. Because many clients and users demand innovative and user friendly applications and web solutions, companies seek programmers and developers in order to satisfy the growing needs of their customers.

Before you hire dedicated mobile app developers or programmer, it is important to address several crucial factors in this venture. Custom mobile application development will require utilization of software, frameworks and programming language in order to produce something that is cost and time efficient. Majority of these companies use Java because Java programming offers wide variety of advantages to your business. When you hire a programmer or Java developers, you should make sure that they are up to date to with latest technological advancements in which your company could benefit greatly from.

Another thing that you should look into before you hire a programmer and java developers is their ability to deliver the tasks that you need adhering to a specific requirement standards. Remember that for you to satisfy your clients, you should provide them excellent output based on their instructions. Hire a programmer that knows how to follow guidelines and yet is not limited into following them but knows the boundary of improvisation in order to exceed the expectations of your company. Instructions should be followed but not to the extent that you know that the end product would be faulty; by having professional programmers and Java developers you can offer your clients and users the product that they need without overstepping any business necessities.

When you create an application, you should also consider the needs of your customers. If you want to increase the productivity of your company, you should hire a programmer and Java developers that will know how to build an application that will extend across both browser based application as well as client based apps. The expertise of your programmers and Java developers will help you create a brand of your own and established you as a company who produces quality apps and provide smart web solutions. If you effectively hire a programmer, the potential of your custom mobile apps development venture is limitless and chances are you will be earning more than what you expected. You should never limit the possibility; instead you should also seek new ways and method in order to attain the success that you need.

Custom mobile apps allow business to inform, engage and stand out

Custom mobile application development is helping businesses, small and large, to develop an edge over its competitors. This article explores how you can utilize custom mobile application development to acquire more users and retain the existing ones.

Mobile applications are widely used for a variety of user needs. Different studies state that over 88% of smartphone users utilize over 9 apps on a daily basis. While the uses of these apps include functions ranging from enterprise to entertainment, their overall impact on modern day life cannot be ignored.

Here are some pointers to consider while engaging in custom mobile application development:

Know Your Customers

The key to building a truly path-breaking product is knowing your target audience. Once you’ve isolated the target user, you can zero-in on a pain point that your app aims to solve through technology. This will elucidate details such as key features, color palette, look and feel and market positioning. Understanding the customer and building a product around him/her will ensure that the app stays relevant for a long time to come.

Know Your Competition

Unless you’re building a brand new industry up from scratch, competitor analysis is a must in the custom mobile app development process. Exploring existing products and the user reception for the same will serve as crucial points of reference in your own development process. Deconstructing a rival app will give you insights into how the user functions, how the app fares in solving his/her existing need and a gap if any.

Test Your Product

Testing is the true litmus test for the viability of the mobile application. You must safeguard the app infrastructure against any external threats and build systems that protect the user’s privacy and data. Testing the app for bugs will solidify the app structure and safeguard it against malicious attacks. You must engage a proven custom mobile app development company like HokuApps for building your app and testing it effectively.

HokuApps mobile application development platform offers a robust and on-demand scalability infrastructure with best-in-class enterprise security features. This ensures that the solutions built on the platform subscribe to these default security features, thereby safeguarding the integrity of your mobile application.

Adapt and Evolve

Launching an engaging app is only one part of the process. The lifespan of mobile applications is short and uncertain owing to the multitude of apps being released every day and the users’ fleeting attention span. Hence, in order to be a product of choice for a longer duration, apps must release incremental updates that excite the user and keep them interested.

Mobile app developers must be cognizant of the new trends in the digital marketplace and adapt and evolve their mobile application to keep with the times. This will not only help the company expand and retail the user base, but also open up previously untapped revenue streams.

Summary

Businesses are always on the look-out for the new and innovative ways to engage with their audience and keep them interested. Custom mobile app development provides a window to an ever-expanding digital user base. In order to inform, engage and stand out in the digital age, companies must build sticky apps that address an existing pain point that the user struggles with.

Moreover, the app must set the user expectation and be held in high regard by providing an exemplary service especially when compared to its peers. Testing the app will ensure that users don’t experience any operational hurdles while constant innovation will block premature phasing out of the application. These few points of consideration will help your business fare better than expected in the digital parlance.

For more information on custom mobile apps development, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839.