Important Questions That Clients May Ask Dedicated Mobile App Developers

Savvy businesses are aware that having a web presence of their business is not enough to remain competitive in the market. If you are not leveraging on mobile app, then you will be leaving a lot of money and opportunity on the table. According to statistics, 80% of the internet users own a smartphone and more than 25% consumers use a branded app for mobile research. They prefer to access the internet through their mobile devices. So, for all the business owners out there, it is time to create an app for your business so that your consumers can easily get connected over their hand devices and reach out to you for the services or products.

But what does this mean for the mobile app developers? More work and more projects in iOS, Android and mobile web? But there are few other things that you should also be prepared for. Today, business owners are moving to mobile. So, be ready to answer their questions during the interview with the hiring manager.

mobile app development

Here are some questions that they might put up before you before they hire you to develop your app.

Can you show some examples of mobile apps that you have created?

While facing clients looking for mobile app development partnership, mobile developers should come prepared to show their past work as well as some ongoing projects because this will indicate what you can contribute to the clients in case they hire you. The customers will always try to get an idea of what you have developed in the past and try to determine the technologies that you have worked on. Your work will also help them judge your skill set and experience and help them take a decision whether you are the best or not.

A thorough study of the portfolio will act as the best guide for understanding the quality of work that you provide. Repeat clients, result based facts and figures also reveal the real picture that will help to gain trust.

What are your core services?

Mobile app developers are the ones who are responsible for creating the app from the scratch and deliver it to the customers. The client company might ask you about your core services just to know whether you offer a full package to complete all processes from offering business analysis to developing modern and high quality app. You should be prepared to answer them and show your expertise in delivering customized projects that require working with modern app development frameworks and tools.

What is your app development process?

It is important to know about how the service providers will operate in the most crucial time. It is important for you to remain prepared about your development process and the strategies that you will adopt in case some unexpected problems arise. Be prepared to explain the methodologies that you would follow while building the application. This will help to gain reliability and also respond to any challenges that can be produced during the development process. Business owners usually prefer to choose agile development as it is a better approach and helps to make essential changes even during the development process.

What is your checklist for testing an app before launch?

Mobile app developers are responsible for creating the app from the scratch and delivering it to the customers. Your client may ask you about your app testing approach before the final release. Are you responsible only for creating an app or would you perform a comprehensive testing to confirm any errors or bugs in it? Anticipate these questions and prepare your answers as a test will require large beta groups, app updates, bug fixes and also the submission process to get the app into the store. Showing complete awareness of the entire process will help to impress your client as a dedicated mobile app developer.

Do you have any rewards, recognition or client references?

Any reliable mobile company will be able to show some awards and recognitions by top ranking organizations, magazines or media. Look out if your developers and designers have been credited anywhere on the internet and also ask your clients to share their views and recommendations on social media or YouTube. You can use the client’s testimonials to prove your credibility and also give their references so that your clients can directly take a feedback from them.

What is your preferred communication means during the app development process?

Since app development requires good collaboration between the client and the team, your client may want to know the means of communication with the developers and project managers throughout the development process. Be prepared and be very clear about your work style and communication means and how you will update your client about the work proceedings. If you prefer video conferencing meetings or emails, make sure to convey the preferences to your client so that they can be well prepared to work with you.

How do you calculate the app pricing?

Since making a business mobile app is a big investment and you cannot usually overlook the expenses, it is important to plan your budget beforehand. Your customer may ask you about the time and money that they will have to spend on the mobile app. So, make them understand the billing procedure and any other extra claims that you might charge while creating the app. Don’t overprice and be alert of all the expenses and maintain a proper invoice for each assignment.

The desire to start working with new clients on their app is understandable, but keep in mind that developing an app is a lengthy process and it is very important to gain the trust of your client regarding reputation, reliability and credibility. It is only then that you will be able to capture a wider market and enjoy growth in your business.

Right Platform For Mobile Application Development

While each mobile app development platform has its own merits based on your target audience, many mobile app developers will want to target not simply one, but potentially several platforms. The fact of the matter is that iOS, with close to 54%, and Android, with close to 30%, currently account for around 84% of the mobile marketplace share.

As a developer, I wouldn’t wish to eliminate either of those audiences (and potential revenue streams). It’s in this environment that I believe the Mac platform carries a substantial advantage with the ability to handle both bases (iOS and Android) from a single workstation. Add in the ability to run other operating systems in a virtual environment like Parallels or VMware, and you can have all of the OS environments you should run any development application all on a single hardware platform (legally and without breaking any license agreements).

For me the versatility and ability to set up multiple VMs for a number of operating systems is a big advantage. It’s the key reason I have transitioned to a MacBook Pro, even though I’m still greatly required on Enterprise application development and not exclusively mobile app development.

However that doesn’t indicate it’s the ‘Best’ platform or even specifically the ‘Right’ platform. The best mobile app development platforms is the platform that you will be comfortable with, that allows you to focus on the development of your suggestions into applications that can be brought to market in the quickest, most efficient manner possible. Determine your target audience, evaluate your willingness or desire to adjust and customize your hardware, OS, and development environment, and make any appropriate concessions for requirements, then let that determine which is going to work best for you in your own personal situation.

What’s the right platform for mobile app development? The one that is most effective for you, permitting you to work most efficiently and helping you to target your attention in which belongs — on developing standout mobile apps!

Originally Publish Here-->https://madpplatforms.wordpress.com/2018/09/26/right-platform-for-mobile-application-development/

Custom Mobile App Development - A Fertile Ground for Entrepreneurs

The latest global survey of freelancers by an online staffing firm oDesk and a Gen Y consulting firm, Millennial Branding revealed around 72 percent having regular jobs want to quit their jobs and work entirely for themselves. Around 61 percent affirmed that they will quit their jobs within two years. According to the survey, the top reason for this is the prospect of flexibility and freedom as 89 percent prefer to work by choosing their own workplace and timings rather than adjusting with a strict corporate job.

The job of developing custom mobile apps can surely provide the freedom and flexibility these professionals are looking for. Being highly portable, Smartphones provide the opportunity for best mobile app developers to work with real-time data anywhere with the help of tools including Google Drive and Dropbox. Mobile App Stores (for instance, Apple’s App Store, Google’s Play Store) allow application developers to publish their applications at anytime from anywhere and gain a share of the revenue obtained from the sales with ease.

However, it is challenging to develop efficient custom mobile apps for various businesses and publish them on App Stores utilizing emerging technologies and following the guidelines of different Smartphone companies. For example, Apple introduced the new iOS 7 which can provide fresh mobile experience and greater user-friendliness. But, the custom mobile apps which are designed for iOS 6 won’t work well on iOS 7. You need to develop new apps that are compatible with this platform. Apple has published revised Developer License Agreement for App Developers. Its App Store will reject those apps that violate this agreement. In spite of the challenges involved in custom mobile application development for Apple iOS 7, entrepreneurs like the young teens mentioned at the outset will have no hesitation in surging ahead with their innovations.

A recent Nielsen report highlights the fact that the majority of the 120 million Smartphone users in the United States use a shopping or retail app at least once in a month. Businesses looking to tap into new revenue streams will be keen on having their own custom mobile app, given that today’s consumers virtually live in tablets and Smartphones. This speaks volumes of the prospects of entrepreneurs engaged in customized mobile app development.

How Hiring Skilled Mobile App Developers Can Be Beneficial to Your Company

Mobile application development has reached its maximum potential due to the increasing number of companies generating dynamic and innovative apps. Many companies now invest in production of these applications since majority of the population now include virtual access in their daily activity. Users now use the internet when they want to access information, services and products and numerous entrepreneurs take advantage of this advancement and create mobile applications in order to increase the experience of their clients. Companies are also constantly looking for ways to improve their performance and overall production that is why there is an increase demand to hire a programmer and developer.

Your team of technical experts will be the one who manages the programming and deployment of your applications. It is important to effectively hire a programmer and developer to ensure receiving quality results thus achieving success in a much faster rate. There are many benefits when you effectively hire a programmer and developers and you can use this as leverage in competing with other established companies. Before you scout for experienced and skilled workers, it is important to first know what you need and your capacity to hire those who have pricey salary rates. The rates of these programmers and developers vary depending on their expertise and you should be able to invest in their rates in order to receive the best possible services. Lately, many companies opt to outsource in order to save cost and yet still get the results that they are seeking.

When you hire dedicated mobile app developers, you must be able to seek out those who have the experience and ability to make use of the efficient programming languages like Java and other innovative software. Java is an open source programming language which makes it readily accessible to Java developers. Many companies now hire a programmer and at the same time Java developers in order to create a functional and cost efficient applications. Through proper usage of Java, your Java developers can write, compile, debug and learn other programming language without any difficulty. Bu hiring proficient Java developers, you are maximizing the potential of your company through effective usage of software in order to increase the production rate of your apps and also improve its quality.

Mobile application development is a continuous engagement and development of the latest technological tools in order to provide the users unfailing performance and also sustain their application needs. If you want to attain the success that you need in a much faster rate, you should be able to effectively hire a programmer and Java developers to receive the results that you need. The possibilities are relentless and unending when you have a competent team of experts thus ensuring delivery of quality applications to your users and clients.

For more information on mobile application development, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839. We are HokuApps, one of the fastest growing mobile application development platform that empower organizations to develop innovative technology solutions incredibly fast.

Industry Fragmentation in Mobile Application Development

With the number of people using mobile devices increasing exponentially each year, several companies are entering into the mobile application development market. This has led to the proliferation of mobile operating systems. In many other industries, this increased level of competition would benefit consumers. In the mobile application development industry however, it has lead to industry fragmentation.

Fragmentation is a phenomenon commonly experienced in information technology and computing related industries. Fragmentation occurs when there are several standards or platforms in the industry. This prevents developers from accessing the full scope of the market and forces them to focus only on the most popular madp platforms. Only developers with an unusual wealth of resources are able to cater to the full market. Even large companies have attested to the detrimental effects of fragmentation in the mobile applications market. In February 2010, the BBC announced plans to launch a mobile news application. During this announcement, they criticised fragmentation within the mobile applications market saying it prevented them from reaching all consumers equally and that until a solution is found profitability in the mobile application industry will suffer.

Fragmentation prevents smaller developers from entering the market for a number of reasons. Firstly, it increases costs. In a fragmented market, prospective developers will be forced to comply with a myriad of different standards and procedures in order to take their application to market. This raises the cost and time involved in developing an application and acts as a barrier to smaller or newer developers. In turn, this is detrimental to consumers as it reduces choice in the market. Developers must also incur considerable cost to learn how to develop for a particular platform. In a fragmented market, it is often difficult to predict which mobile development platforms will become dominant and have a larger install base. If developers choose a mobile development platforms that is phased out later or becomes a niche platform, they will have wasted valuable time and money.

Fragmentation in the market also prevents developers of highly technical or targeted applications from entering the market and making a profit. Highly technical applications are difficult to port across platforms and or often targeted at a specific niche audience. If the audience is split across a number of devices, it is unlikely that such applications will be profitable at market.

Fragmentation in the mobile devices market is a relatively new phenomenon. In the early 2000s there were very few mainstream mobile device operating systems, Palm, Windows Mobile and Blackberry. Less than a decade later there are over three times those numbers with new platforms emerging such as Android, iPhone and more variations of Palm, Symbian and Windows platforms. With no system completely dominant in one area, it is increasingly difficult for developers to reach their target markets.

Each mobile platform also tends to have its own digital distribution channel. Distribution across different channels also adds to the costs incurred by developers as they have to comply with the rules of each distribution channel and pay a percentage of their revenue to each store.

Fragmentation stems from having so many mobile operating systems and therefore is can only be tackled by the owners mobile app development platforms cooperating to find a solution. The best example of this to date is an industry alliance, the Wholesale Applications Community. This alliance consists of 24 mobile companies including Samsung, LG, Sony Ericsson and Orange. The aim of this alliance is to create a mobile distribution channel that distributes applications to all devices irrespective of the mobile platform. They aim to create this common standard for mobile applications within the next 12 months.

A common standard for mobile applications is the best way to tackle fragmentation in the long term. However, some developers have started to develop mobile web applications instead of native mobile applications. Although web applications do not have the functionality of native applications, any device with a recent internet browser can access them. Mobile Web application development has become more viable in recent years as mobile browsers have improved and have support for scripting languages such as JavaScript.

However, web application development is not ideal for many developers, especially those developing complex applications. With the formation of the Wholesale Applications Community and the cooperation of many of the major firms in the mobile development market, it seems that a concerted effort is being made to deal with fragmentation in the industry. As long as the interests of all the firms in the Wholesale Applications Community continue to converge, it is likely that the negative impact of fragmentation on developers and consumers will be greatly lessened.

For more information on mobile app development, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839.

Mobile Applications Development A Rising Fever Among The Young

Mobile Application Development happens to be a process, which is used to develop software for mobiles. There are many major platforms such as Java/J2ME, WAP, iPhone, Android, Blackberry, Windows Mobile platform, and Symbian, and mobile applications development is done on these. Mobile app development is a growing field for the simple reason that there are so many people who have a mobile phone and use it on a day to day basis, not just to make and receive calls and messages, but for browsing the internet, listening to music, playing games, organizing, etc.

Mobile application developers often make use of the best resources technology wise to create a good application. And, for this they need to keep themselves constantly updated with all the new releases with regard to technology. Windows mobile application is a fast growing trend, as it is very user friendly for window based mobile users, since they are already familiar with the technology. Mobile web application is also a growing field for mobile application developers since it involves creating a lot of web based applications for the mobile phone. iPhone application development has also become a favorite path of career among the young people, since the phone itself is a fascination, and people love to be a part of its progress.

The Scope For Mobile Apps Developers Is Immense!

Mobile phones have become one of the most common gadgets an individual can possess. As mobile phones, Smartphones, Blackberry phones and iPhones gain popularity, the field of Mobile Apps Development is rapidly growing.

While becoming a Mobile Apps Developer it is essential to remember the nature of the application that you need to develop. The key points include keeping the app practical, small and cheap. Different apps need to be developed in different mobile development platforms. And it is important to know which platform will be suitable for which application. All the apps are based on the respective phones; this is why the way they are developed is different. You will find that Smartphone Apps Development, BlackBerry Apps Development, and Android apps development differ slightly.

Hence the work of Smartphone Apps Developers is sure to differ from the work of Blackberry Apps Developers. The platforms on which the apps are based also differ. In order to become successful and thrive in the Mobile Application Development industry it is essential to keep yourself updated with the latest technology on a regular basis. The field of iPhone, Blackberry and Android development is rapidly growing and selecting a career in this industry now is the right choice.

HokuApps best mobile app developers has good programming skills in Android, BlackBerry, Windows Mobile and iPhone, etc. Using our expertise your business can launch mobile solutions and web interfaces optimized for mobile viewing, which can help you to attract more customers.

Important Guidelines to Choose the Best Mobile App Development Platforms

Over the past few years, mobile application development has progressed rapidly and there are new applications coming into the market every now and then. Since the users of such apps are becoming more demanding, there is a great demand for apps that can serve their purpose the best. With such great opportunity to capture audiences through mobile phones, choosing the right mobile application development platform can help you to make your business a great success.

Today, a number of mobile platforms have come up, but selecting the best one that can satisfy your specific requirements is vital as it will allow you to reach a wider audience base while maintaining and managing the unique needs of your organization.

User experience: A good platform should always offer an optimized user experience on each device. The app should be engaging, delivering the functionality that the users need and designed for performance. So, while choosing a mobile application development platform, be sure that it can enable building an app that can address the unique requirements of your customers and organization that is both current and future.

Flexibility: There are different approaches to build an app, namely the web, native or hybrid. Each approach has its own benefits and limitations. So, select a technology that offers a flexible solution and can harness the benefits that each approach offers and support the entire mobile strategy of your business organization.

Target audience: Another biggest factor that should be considered is your target audience. If your business targets the mass market, then it is better to choose popular platforms such as iOS and Android. Consider mobile app developers who can select the appropriate technology to target most of your users and capture them at the right place and time.

Security concerns: Mobile apps are assuming the roles of critical systems in the enterprise and authentication and security have become the top concerns of app development companies. Your mobile application development company should ensure that the platform provides a robust security and authentication framework. The features include on-device encryption, offline authentication, secured client server communication, access control and many more.

Platform's future prospects: The future of any mobile development platforms play a great role while choosing for app development. Most software incorporate the latest technology into their updates and so you should make sure that your chosen technology will let you cost effectively handle your growing business and provide immediate recovery automatically without any risk or loss of data. It must be backed by support for new environments and allow you to extend your capabilities to meet customer and employees' needs.

Check easy availability of developer tools and resources: Your selected framework should have the right tools to support the app developers so that they can successfully complete the project. Good resources and tools help them to fix bugs easily and quick reference helps them to develop the project according to the client's needs.

Easy Steps To Get Started With jQuery Mobile App Development

jQuery Mobile is a touch-optimized JavaScript framework that allows developers to create applications for a wide range of smartphones and tablet devices. This is necessary for the growth of heterogeneous tablet and smartphone market. jQuery mobile framework is compatible with other cross platform mobile development frameworks such as PhoneGap, Worklight and more.

jQuery Mobile leverages CSS3 and HTML5 web technologies to build mobile web apps using a single codebase that automatically scales to any screen. JQM comes with an array of themes and plugins which brings enhanced user experience on a variety of mobile platforms such as iPhone, Android, Blackberry, Windows Phones, Samsung, Nokia and other devices.

Key features

• Built on jQuery core for consistent jQuery syntax and minimal learning curve for people
• Platform-agnostic: Supports major mobile platforms and browsers including iOS, Android, Blackberry, Palm WebOS, Nokia/Symbian, Windows Phones, Bada, MeeGo with baseline support for all HTML-friendly devices
• Lightweight size (12k compressed for all mobile functionality) and minimal image dependencies for optimizing speed
• HTML5 Markup-driven configuration of layout pages and behavior for fast development and minimal scripting
• Progressive enhancement approach brings core content and functionality to all mobile, tablet and desktop platforms and a rich, installed application-like experience on newer mobile platforms
• Automatic initialization by using HTML5 data-role attributes in the HTML markup to pitch all jQuery Mobile widgets found on a page automatically.
• Accessibility features such as WAI-ARIA are also included to ensure that the pages work for screen readers (e.g. Voice Over in iOS) and other supportive technologies
• New events streamline the process of supporting touch, mouse, and cursor focus-based user input methods using a simple API
• New plugins enhance native controls with touch-optimized, themable controls
• Powerful theming framework which allows customization of colors and some CSS aspects of UI features which brings highly-branded experiences. Using ThemeRoller application, a theme can be built and custom CSS file can be downloaded for applying it in their projects. A theme can be created using 26 unique color swatches, each one having a header bar, content body, and button states. By using swatches with different combinations, top mobile app developers can weave a wide range of themes containing one swatch per theme. Swatches create a scintillating visual experience and applying different swatches in a theme is easy and simple. The default jQuery Mobile theme has different color swatches, named a, b, c, d, and e.
• Touch-optimized UI widgets for cross platform mobile experiences

For more information on mobile application development, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839.

Why Mobile Application Developers Should Embrace New Technology

With the expansion of new mobile devices, a new era has ushered where users can now access web via small mobile devices including tablets besides PC. With this outcome, mobile application development together with iPhone app development and android application development has got a big boost. In the recent past the demand for mobile apps has increased by leaps and bounds. This surge in mobile apps has also given a new life to popularity of cloud computing. Users have now several options before them to turn towards any of the mobile platform available together with Android and iPhone apps development.

What users want?

Today, businesses and consumers have several choices before them. They need innovative, out-of-the-box mobile apps which provide a world-class interface. Users need several feature-rich solutions when they ask developers to create a particular unique mobile application. Businesses need “Anytime Anywhere” mobility solutions, android customization, real-time notifications, near field communication (NFC) the list remains endless.

Why mobile application developers remain updated?

With ground-breaking technology being introduced in the marketplace every now and then, organizations pertaining to mobile application development should remain updated so as to ensure they do not lag behind. For example, one specific technology which is making its way and has started catching the eyeball of users pertains to 3-D graphics. 3-D on television and 3-D on digital smartphones have started becoming popular.

New technology at threshold

With the sudden interest in 3-D interface in mobility circuit, developers have no choice but to remain ready to start the elaboration of 3-D platform. Who knows mobile apps development in 3-D may become vastly popular in times to come and there demand may also usurp.

Various reputed mobile development companies have started focusing on this venture and offer support on 3-D podium. But a majority of smartphone do not support 3-D yet. If 3-D technology in digital phone interface start caught the fancy of mobile app developers’ mobile gaming applications would get enormous boost. No matter if you are creating an iPhone or android app, 3-D platform will provide a sort of succor to mobile gaming applications which uses tons of graphics and visual images to enhance the experience of the users.

Many digital phone application innovators have started experimenting with 3-D tech in “mock mobile apps trials” of late, so as to master the art. These top-notch developers believe that they want to remain ready for the 3-D mobile applications development as soon as they start receiving its request. Who knows they have to work on any ground breaking applications. In case such requests arrive. But dearth of experience to handle the situation or due to lack of resources to take such projects will be a blunder for the organizations dealing in mobility.

Mobile application development organizations should remain updated almost daily to face new challenges in the mobility arena as tech and new innovations continue to take place at a faster pace. Like, mobile apps developers should make sincere efforts to remain in the competition and constantly be aware and educate themselves regarding the new developments taking place daily.

Future Trends

Nobody can predict the future of mobility but one thing is sure that mobile app developers and production in digital phones along with iPhone and Android apps seems bright.

Conclusion

Regarding 3-D tech in mobility unless and until best mobile app developerscan master the concept of 3-D tech in totality, no one can take applications to the next level.

4 Reasons Why Retail Businesses Need Mobile App

Mobile epidemic is spreading. Nowadays, there are more than 2 billion active smartphone users all over the world. And all these people choose a smartphone as the most convenient device for the majority of their daily tasks. The possibilities of this market are unlimited, and if you still haven't done anything to use them, it's high time for you. In this article, we'll explore why a website is not an option anymore for online retail business, what benefits you will get if you create an appealing retail mobile app and what functionality you'll need to include there.

Your site isn't enough

Ask yourself what device you use more. Is it a PC or a phone? I'm sure that it's a smartphone. Now, ask yourself what is easier to work with a mobile app or a website via a mobile browser? I think that the answer is obvious. And we are not the only people who have noticed the difference. Here are some statistical facts taken from PR Newswire portal to prove my point:

• Mobile app users browse 280% more items compared to websites on mobile devices.
• Mobile apps have 90% higher rate of goods added to basket compared to mobile websites.
• Mobile websites in the retail sphere have more than 100% less conversion rate if compared to mobile apps.

The numbers clearly show that the mobile apps work much better in such areas as customers' engagement and profits increasing. And one more thing for you to consider, the portal Flurry analytics has calculated that modern mobile users spend about 90% of time working with apps and only 10% on browsing.

You see the statistics and have to make conclusions because your competitors do. Every day we get thousands of retail mobile apps and there are several reasons why business holders create them.

Benefits for business

All these phrases like "business improvement" and "profit increase" sounds very hazy. Let's talk about real advantages which you'll get after your retail app release:

Sales boost. It was calculated that more than 85% of users who installed a retail app use it regularly. Almost 55% percent of these people have made a purchase via the app last month.

Very promising statistics, right! Besides, with the help of discounts, special offers and a loyalty program for mobile shoppers, you can easily break these records. For instance, Alibaba, an online retail app famous for its discounts, has got the highest profit from mobile users - almost $25 per a user a month!

Extinguish competitors. This business if taught and the race is very intensive. Did you know that 60% of all interviewed business holders in the retail sphere confirmed that they are ready to start their own app development or they have already released one? Modern apps are very easy to use, they have much more intuitive interface than mobile websites do and %45 off people who took part in AYTM survey claimed that they prefer doing shopping via a mobile app rather than a website. Sounds like a lot of people, right? Don't give these customers a chance to choose another app. Contact a mobile app development company and release your product faster than your competitors!

Build brand loyalty. Brand recognition and loyalty is a huge plus for your company. Many businesses are trying to build their marketing campaigns in a way to increase their brand popularity. That's one of the main reasons for many business holders to create their own mobile app.

In-store experience improvement. It was calculated that more than 50% of customers can use both a mobile app and physical store shopping. Which means that these notions aren't mutually exclusive. Moreover, one can help another. In such a manner, you can improve your in-store experience with the help of a mobile app.

For instance, with a barcode scanner app, your customers can get more information about a product and its peculiarities without pinging a staff member. As well as that, your customers can pre-order goods and pick them up whenever they like.

MVP feature list

Still, there are some features which are an absolute must in your retail mobile app. Here they are:

Convenient catalogue. It has to be really well-organized and structured catalogue to help users save their time and nerves. Here's a tip for you, use only high-quality goods photos and keep your catalogue up-to-date. Nothing drives customers crazy as an item which you can see in the app but can't buy because there are none.

A lot of filters. Customers are very demanding nowadays that is why it would be useful to add additional filters to the usual ones, like size, colour and so on.

Convenient payments. Add several payment options. Not all people use only Visa or MasterCard. Different options give a user right to choose. It would be also great if you add total cost feature to your shopping cart, so a user can see whether he has enough money or it's necessary to exclude one or a few items.

The information we've listed above should become a guide for you if you want to make your retail business prosperous. The modern era demands only modern technologies and approaches. Don't waste your time and give your customers a chance to shop with comfort!

For more information on mobile app development platforms MADP, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839.

How to Create the Right Go-To-Market Strategy for Your New Mobile App

Developing a brilliant mobile app and uploading it on an app store is not an easy step towards success. Simply creating a feature rich app is not enough. To get a large number of downloads, users should know more about your app and they usually download apps that are on the top charts only. For this, you need to turn their focus on the new mobile application and ensure that it gets the deserved attention. And this is where most developers and business owners get stuck or even fail.

There are many mobile apps that remain in the app stores and go unused and unheard. Even if it is discovered and downloaded, 77% of the users don't use the app again after installing. If your mobile app cannot keep the users engaged, then chances are high that time spent on it will be low lasting less than a minute.

But does this mean that all the app owners having a modest promotion budget can never win? Though there is no 100% guarantee of success in the mobile app business, but optimizing the go to market strategy can increase the chances of success.

Let's look at the few factors that you should consider in pre and post launch mobile app marketing.

Invest in market research:

Researching about the key players in the category that your mobile app will operate will surely give some great insights into what your visitors are looking for in an app. How are the apps named? Are they easy to remember? What are the keywords for which the app is ranking? All these analyses may prove to be very useful in promoting the app and placing it in front of the right audience. To start with, create an excel sheet having the list of key features to determine where your app stands against the market competition. This will obviously help you to have an idea whether there are any special features that your competitors have used and you have missed.

While preparing a marketing strategy, marketers often overlook the power of customer reviews. So, make sure that you list down all the good and bad comments as this will help you to have a clear idea about what your customers actually want from the mobile application.

Have a feedback loop:

While developing an app, it is a target to introduce great features that we think will make the application run successfully in the market. But while doing this, it is important to send the app for beta testing where you will get the first option to get some unbiased reviews or feedbacks from your target audience. This will help you to target your potential customers and the channels they are using to reach the app. You can hire beta testers as it will help you to identify any issues with your mobile development platforms pre-launch.

Marketing your app soon enough:

Completing the mobile app development task and releasing it might seem to be your first priority, but make sure that the app is discovered by people after its launch. Planning the marketing activities for the app is the most neglected areas and this is the mistake that most marketing team does. They get involved very late and this becomes dangerous as they are the people who plan the go-to-market strategies.

Checklist of activities that should be included in your marketing plan:

• Optimizing for the app store
• Find out the USP of your app or what makes it unique
• Select the app name that is easy to remember and even search
• Choose the keywords for higher ranking
• Write a description that clearly conveys the key message of the app

Plan the app release date in advance:

The curiosity to release your app in the market as soon as the last coding is completed is understandable, but planning a release date in advance will ensure that it gets proper press coverage and you are able to inform the launch in other social media channels. Marketers often have to deal with the delays and project completion deadlines and often end up with an unplanned release date. Ensure that you keep a rack of the release date so that it does not coincide with any other app's release dates as it is important that your app get enough attention during those days.

Focus more on user engagement and retention:

Though you may have enough money to invest for your app, paid user acquisition should not be your key marketing strategy. Initial pumping in some money to get the downloads for your app is okay, but in the long run it is vital to focus on user engagement and retention. Else people will drop off soon. So, find out the paid channels that work best for you and use them in your marketing strategies in combination.

Pay more attention to customer support:

Your app may become very popular and have millions of users also, but if you don't give them a proper customer support service they will likely to leave the app and go for something else. So, every user must be treated with ultimate care as word of mouth is also a powerful marketing tool, which can do harm if you don't pay proper attention to the users. For any issues, marketers can directly reply to the customers on Google Play. It is important to respond quickly to customer query on the same day and also offer support through email to solve any issues privately.

App monetization plan:

Not all mobile applications are created to monetize. There are many internal apps that are developed for the internal sales team in a large enterprise, but many like games and ecommerce mobile apps are used to digitally engage and motivate people to attain their goals and this helps the product owners to improve monetization. Business owners should become partners with reputed Mobile app development companies who can deliver end to end mobile solutions - design, strategy and engineering to build great products that offers delight to the users.

Preparing a go to market strategy is very important for your mobile app to be successful as it significantly increases the chance to avoid the most common pitfalls that results in failures. So, think about the right launch strategy and execute it so that it reflects how mature and feature rich your product is in the marketplace.

For more information on mobile app development company, write to us at sales.sg@hokuapps.com or call us on +65 8813 8839.